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Your Content for Nothing and Your Clicks for Free
By
David Westbrook
The first thing my
business consultant (read brother-in-law) asked me,
when I told him that I wanted to build a website and
put AdSense on it was, Do you want to build a site to
help people or to make money? After thinking about it
for a while I couldnt imagine why I shouldnt do
both. Why not a website that helps people and
generates money for me? My consultant looked at me
like I had taken one too many falls off my bike, which
he knew I road primarily to save on the cost of gas,
but he proceeded forward.
Okay, well what will
your site be on? He encouraged me to think about the
things in which I was an expert. That wasnt too
tough.
Ive spent five years
helping people in crisis find drug addiction
treatment. How about if I help people understand drug
addiction treatment. Now he was sure I had taken too
many falls, and that they had all been while riding
without a helmet. More out of pity than duty, he
showed me how to use Overtures bid tool. We put in
drug addiction treatment and found that the top bid
was for $100.00 www.customtreatmentprograms.com
(Advertiser's Max Bid: $100.00). My consultants
mouth dropped to the floor. Is that good? I asked.
He just shook his head, probably wondering why his
sister had ever married such a dope.
I quickly learned that
the challenge was going to be content. I could only
write so much of it myself, and when he told me that I
needed to try and build up to 500 pages - I almost
lost interest. He explained about free articles and
showed me where to find them, but there was hardly
anything related to the subject in the archives. He
suggested that I write what I could and consider
getting some professional help. Of course, he
explained that everything I paid for meant less net
profit.
My first attempt at
buying articles was a disaster. I found a freelance
site and solicited bids. I negotiated $115.00 for ten
and thought I was doing great. I paid forty percent
up-front figuring that it would help provide
motivation for the writer to do my work ahead of
others. When the first four articles came in there was
something suspicious. I found unique lines in each and
googled them, they were all stolen off the net. After
spending hours making sure that I could get my money
back, I contemplated giving up.
But then I had an idea.
Frequently, when I needed to learn something about the
latest drug I got it from the government. Thats when
the two sweetest words in my vocabulary became public
domain. I decided I would collect the best and most
important information on drugs and drug addiction and
build content rich websites. For a case study of how
great this can work check out www.addictionsresources
or www.alcoholismresources I have written some of the
content, but more than 85% of it is public domain.
Not all of the public
domain material turned out to be AdSense worthy. That
is, not all of it had content that allowed Google to
match appropriate ads and I so some pages were being
served public service announcements. Some still are,
and looking at the site will help you see what has
worked and what hasnt.
Can this strategy work
for other high paying key words? Consider these high
paying key words and keyword terms: Home loan there
are 3,940,000 pages in an advanced Google government
search; Asbestos cancer 63,900 pages and
mesothelioma 767,000 pages.
Remember its good form
to credit your source even when it comes from the
public domain. Happy mining.
© 2005, David Westbrook
David Westbrook is a
freelance writer and the creator of
http://www.allthingsadsense.com where you will
find the best information on this and other afiliate
programs you can contact David at
http://www.recoveryresources@gmail.com
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