I hooked up the gizmachie.... Pushed record and...
BLAMMO.
All I got was an error message saying I had to take
the DVD through set up.
That's when the frustration set in.
No matter how hard I tried... or what I tried, I couldn't get that darn thing to work.
To say it wasn't "intuitive" would be an understatement.
I took a break. Then it occurred to me to read the darn manual.
Of course, I have a cable box. And NONE of the hook up instructions covered how to hook it up if you had cable.
Arrggghhh!
So I go back to the store I bought it from and asked for instructions.
They sold me a bunch more cords and stuff, and I hooked it up just like the guy at the store said.
NOTHING.
So I actually went to a DIFFERENT store and bought
another one, planning on returning the first one.
Would you believe that the second recorder had the same exact idiot set up screen and manual as the first one!
Different product. Same manual!
Geez Louise.
Now, I'm already missin' more hair in the middle of my head than I'd quite honestly prefer. But by now I'm pretty sure now I'm missing even more.
'Cause I started pulling it out!
Well, it still doesn't work.
Why am I telling you this story? Because I went
to the bookstore and bought a book about hooking
up this kind of stuff.
And it STILL didn't solve my problem.
But what it shows is that when people have a
problem causing them aggravation, they'll go to just about any lengths -- and pay almost any amount --
to fix it.
The point of my story is that every aggravation you have is actually
an opportunity to make money by inventing something ... or finding something ... and then selling it...
that fixes the aggravation.
The other thing I can tell you is that there are
only three basic things we sell: Time, money and
energy.
Whatever you sell either saves people time, money
or energy (for example, eliminating frustration).
Or it helps the person have more of thoses things
in some way or the other.
The next time you are about to pull your hair
out, here's what I want you to think, "Someone
is going to make a fortune by solving this
problem."
And sooner or later maybe a problem will come
along where YOU decide to be the one who
solves it and makes a fortune doing so.
THAT is one very excellent way to get great ideas for your
own products.
P.S. If you want to get a great deal of insight
into creating and selling your own problem-
solving info product, I have an inexpensive
"gets-you-started" intro crash courses here.
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