Join a Street Team and Help Bands and Record Label Promote Their Concerts and Their Latest Releases ... and Earn Tickets to the Event, New CD's, and Other Swag*.
Street Team Marketing ... also called Guerrilla Marketing... or Buzz Marketing... is a form of grassroots "spread the word" word-of-mouth marketing which can take as many forms as there are people engaged in it. The rewards? Sometimes there's cash involved. More often, there are goods like free concert tickets, getting to meet the band members, fan merchandise like caps and T-shirts, and a lot of comaraderie between fellow teammates.
According to eHow "... "To further promote your band, a lot bands develop street teams. Street teams are groups of people, usually fans, they get together and help promote your band. They go out onto the streets, quite literally, and help advertise for you. They put up posters and fliers all around where you are going to be having shows and in the hometowns of the bands. A street team is also important because they sell tickets and spread the word. Oftentimes, street teams are composed of younger fans, so they can help spread the word to younger people.... "
According to GigDoggy "... Some things a street team member can receive in return for his help:
- special section for street team members only in the band’s website (that’s where bands usually interact with them)
If you have a street team you might also want to read this article on FanCorps, an online stree-team management system.
- free or discounted tickets to shows and merchandise
- all expenses for promotion paid for
- free band swag ( posters, bumper stickers, autographed photo etc…)..."
Street Team and Buzz Marketing Promotion Companies
ALT TERRAIN "... Street Team Marketing engages consumers in high-traffic shopping districts, metro market events, nightlife areas, public parks, and beaches with brand performances, company product samples, hand- held billboards, street theater, and/or marketing materials. Street Team Marketing extends company advertising campaigns to the streets generating indelible brand experiences and word-of-mouth among target consumers. Street Team Marketing is commonly utilized for PR stunts, product demos, and to enhance outdoor advertising campaigns...."
OnPoint Marketing and Promotions Job Application Door Flyer Hanger, Event Marketer, Office Job, Online Marketer, Promotional Model, Sales Rep, Street Teams, Tour & Event Manager "...In contrast to conventional approaches designed to just push messages at people, OnPoint’s style of marketing pulls people in. This ground-level communication between companies and consumers is necessary to engage individuals in today's marketing environment ... " Read OnPoint's Guerrilla Marketing description to get an idea of the many kinds of marketing this company utilizes ".... We engage in numerous guerilla marketing activities designed to generate maximum results while using minimal resources. As unconventional marketing experts, we help consumer focused companies like yours reach new customers while providing you with a high return on investment. Our guerilla marketing services include: Alternative Advertising, Buzz Marketing, Lifestyle Marketing, Marketing Surveys, and Trendsetter Marketing..."
StreetAlliance.com "...In exchange for your efforts, you will be eligible to receive FREE promotional items (stickers, tattoos, magnets, buttons, etc), advance music, limited edition pieces, exclusive photos, autographed materials, other fan merchandise and sometimes even concert tickets or backstage passes which include personal interaction with the artist or band..."
Street Attack "... community includes brand ambassadors, models, field reps, marketing professionals, professors, trendsetters, DJs, fashionistas, hipsters, scenesters, rockers, street savants, artists, designers, web developers, and so on. We have spent years developing our expertise in building, training and activating offline street teams, online "street" teams, and influencer networks. Our presence is nationwide. Want to be part of the community? We’re always looking to build our network. Heck, it’s our job. If you’d like to find out more about how you can contribute, collaborate, or work for us, we’d love to hear from you...."
StreetTeamPromotion.com "... is a place on the net for you to join "Street Teams" in your area and get part-time work. You can participate in promotional campaigns, make gobs of cash and sometimes you can even get freebies like music CD's, clothes, free product plus more by working on "Street Teams" in your own area.... We specialize in various forms of strategic branding such as Experiential Marketing, Street Marketing programs, and Special Event Staffing, serving all major markets across the U.S..." See FAQs for duties and other info.
Learn the PROFESSIONAL Concert Promotion Business and Get a Chance to Earn a Great Income While Enjoying Doing What You Love to Do!
A concert promoter is a person who takes the full responsibility for all aspects of bringing a concert to a particular stage or venue. Typically, the promoter rents the venue, schedules and pays for advertising, promotions, performers (including all expenses: hotel, travel, etc.) as well as hiring techicians, and whatever it takes to make the concert happen and make a lot of money.
If the concert is successful, the promoter winds up with a percentage of the profits. This amount can vary from 100's of dollars to 100's of thousand dollars.
Top concert promoters can earn over $1,000,000 a year.
If you would like to move beyond Street Promoting and working for swag... and want to learn all aspects of the concert promoting business -- from the ground up -- so you can earn some real money -- CLICK HERE. |
Free eBook: Street Team Marketing - Learning the Rules
How Street Teams Help Promote Bands "... better funded, bands have a section of their web page dedicated to the street team. In this section the members will find information about upcoming shows, cd release dates, whats going on in the studio, when the new merchandise is scheduled to hit the streets etc….basic insider information about the immediate to not so distant future plans of the band. They will use this information to create a buzz about the band in the weeks prior to the upcoming event. In return the street team members not only get all the news before anyone else, they also get first crack at hearing new material...."
How to Start a Street Team to Promote a Band "... Organizing your fans into a street team can offer lots of promotional opportunities and cost you little to nothing. You can then use this new resource to build your fan base, increase attendance at you gigs and sell more CDs...."
77 Ways to Promote Your Band "... We have listed ways to promote your band or music both through online and offline Promotional techniques. Some you probably have thought of, many you probably have not...."
*According to Urban Dictionary, Swag is "... Promotional merchandise for a band, record label, or other entity in the music business, usually distributed at concerts.
"... May include t-shirts, stickers, promo CDs, posters, etc. Often free, but not necessarily; a t-shirt or record purchased at a concert might still be considered swag, especially if it is a design or release that is not readily available in the mass market.
Many independent record labels throw in a handful of free swag when they ship out mail-order packages (stickers, sampler CDs, etc).
The chief difference between swag and regular merchandise is that its purpose is not to make a profit, but to promote the band/label, and reward its supporters by giving them something cool and unique...."
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